수능영어 24년 기출문제 22번
다음 글의 요지로 가장 적절한 것은?
Being able to prioritize your responses allows you to connect more deeply with individual customers, be it a one-off interaction around a particularly delightful or upsetting experience, or the development of a longer-term relationship with a significantly influential individual within your customer base. If you’ve ever posted a favorable comment― or any comment, for that matter― about a brand, product or service, think about what it would feel like if you were personally acknowledged by the brand manager, for example, as a result. In general, people post because they have something to say― and because they want to be recognized for having said it. In particular, when people post positive comments they are expressions of appreciation for the experience that led to the post. While a compliment to the person standing next to you is typically answered with a response like “Thank You,” the sad fact is that most brand compliments go unanswered. These are lost opportunities to understand what drove the compliments and create a solid fan based on them.
* compliment: 칭찬
① 고객과의관계증진을위해고객의브랜드칭찬에응답하는것은중요하다.
② 고객의피드백을면밀히분석함으로써브랜드의성공가능성을높일 수 있다.
③ 신속한고객응대를통해서고객의긍정적인반응을이끌어낼수있다.
④ 브랜드매니저에게는 고객의 부정적인 의견을 수용하는 태도가 요구된다.
⑤ 고객의의견을 경청하는것은 브랜드의 새로운 이미지 창출에 도움이 된다.
정답 : ①
번역
응답의 우선순위를 정할 수 있는 능력은 고객과 더 깊이 연결될 수 있게 해줍니다. 이는 특정한 즐거운 경험이나 실망스러운 경험에 대한 단발성 상호작용일 수도 있고, 고객 기반 내에서 중요한 개인과의 장기적인 관계 개발일 수도 있습니다. 만약 여러분이 브랜드, 제품 또는 서비스에 대해 긍정적인 댓글을 남긴 적이 있다면, 브랜드 관리자와 같은 사람에게 개인적으로 인정받는다면 어떤 기분일지 상상해 보세요. 일반적으로 사람들은 자신이 무언가를 말하고 싶어서 댓글을 남기며, 자신이 말한 것을 인정받고 싶어 합니다. 특히 긍정적인 댓글은 그 댓글을 남기게 만든 경험에 대한 감사의 표현입니다. 옆에 있는 사람에게 칭찬을 했을 때 “고맙습니다”라는 응답을 받는 것이 일반적이듯이, 브랜드에 대한 칭찬은 대부분 응답 없이 지나갑니다. 이는 칭찬의 원인을 이해하고 그로 인해 충성도 높은 팬을 만드는 기회를 놓치는 것입니다.
1. 문장 구조
문장은 여러 부분으로 나누어져 있으며, 각 부분은 주어, 서술어, 목적어, 부사구 등으로 구성됩니다. 주요 문장 구조는 다음과 같습니다:
- 주요 문장:
- Being able to prioritize your responses allows you to connect more deeply with individual customers
- 주어: Being able to prioritize your responses
- 서술어: allows
- 목적어: you to connect more deeply with individual customers
- Being able to prioritize your responses allows you to connect more deeply with individual customers
- 부가 설명:
- be it a one-off interaction around a particularly delightful or upsetting experience, or the development of a longer-term relationship with a significantly influential individual within your customer base
- 주어: (생략됨)
- 서술어: be
- 부사구: it a one-off interaction around a particularly delightful or upsetting experience, or the development of a longer-term relationship with a significantly influential individual within your customer base
- be it a one-off interaction around a particularly delightful or upsetting experience, or the development of a longer-term relationship with a significantly influential individual within your customer base
- 조건절:
- If you’ve ever posted a favorable comment― or any comment, for that matter― about a brand, product or service, think about what it would feel like if you were personally acknowledged by the brand manager, for example, as a result
- 주어: you
- 서술어: have posted
- 목적어: a favorable comment or any comment
- 조건절: If you’ve ever posted a favorable comment… think about
- If you’ve ever posted a favorable comment― or any comment, for that matter― about a brand, product or service, think about what it would feel like if you were personally acknowledged by the brand manager, for example, as a result
- 해설 및 부연 설명:
- In general, people post because they have something to say― and because they want to be recognized for having said it.
- 주어: people
- 서술어: post
- 부사구: because they have something to say and because they want to be recognized for having said it
- In general, people post because they have something to say― and because they want to be recognized for having said it.
- 결론 및 문제 제기:
- While a compliment to the person standing next to you is typically answered with a response like “Thank You,” the sad fact is that most brand compliments go unanswered.
- 주어: a compliment to the person standing next to you
- 서술어: is answered
- 부사구: with a response like “Thank You”
- These are lost opportunities to understand what drove the compliments and create a solid fan based on them.
- 주어: These
- 서술어: are
- 보어: lost opportunities
- While a compliment to the person standing next to you is typically answered with a response like “Thank You,” the sad fact is that most brand compliments go unanswered.
2. 알아야 할 단어 및 숙어
- Prioritize: 우선순위를 정하다
- 예: "You need to prioritize your tasks."
- One-off: 단발성의, 일회성의
- 예: "It was a one-off event."
- Acknowledge: 인정하다, 감사의 뜻을 전하다
- 예: "I would like to acknowledge your effort."
- Compliment: 칭찬
- 예: "She received many compliments on her new dress."
- Lost opportunity: 놓친 기회
- 예: "Missing that meeting was a lost opportunity."
3. 알아야 할 문법
- 현재 완료 시제 (Present Perfect): 동작이 과거에 시작되어 현재까지 영향을 미치는 경우 사용합니다.
- 예: "If you’ve ever posted a favorable comment…" (현재 완료 시제)
- 가정법 (Conditional): 실제로 일어나지 않은 상황을 가정할 때 사용합니다.
- 예: "Think about what it would feel like if you were personally acknowledged..."
- 부사절 (Adverbial Clause): 이유, 시간, 조건 등을 설명하는 절로, 문장의 주절에 부가적인 정보를 제공합니다.
- 예: "In general, people post because they have something to say."
- 관계대명사 (Relative Pronoun): 명사를 수식하는 절을 연결합니다.
- 예: "the person standing next to you" (관계대명사 'who'가 생략됨)